Eldora Speedway Fans React in Shock as Owner Tony Stewart Makes Surprising Statement Announcing That Star Bobby Pierce Has Been Made the…
ROSSBURG, OH — Fans at Eldora Speedway were left stunned this weekend as track owner and NASCAR legend Tony Stewart made an unexpected announcement before Saturday night’s main event. Standing on the infield stage with the crowd buzzing in anticipation, Stewart revealed that Dirt Late Model star Bobby Pierce had been officially named Eldora Speedway’s first-ever Driver Ambassador — a newly created role aimed at strengthening the connection between drivers, fans, and the historic track.
“Bobby’s not just a champion on the track,” Stewart said to a chorus of cheers and murmurs. “He’s a fierce competitor, a fan favorite, and someone who truly represents what dirt racing is all about. That’s why we’re proud to name him Eldora Speedway’s very first Driver Ambassador.”
The announcement immediately rippled through the grandstands, social media, and pit area, catching many by surprise. While Pierce’s on-track achievements — including his high-profile wins at Eldora and consistent top-tier performances — have long cemented his status as a fan favorite, few expected such a move from Stewart and the Eldora team.
Pierce, 28, known as the “Smooth Operator,” appeared visibly humbled by the honor. Taking the microphone, he thanked Stewart, the Eldora staff, and especially the fans. “This track means everything to me,” Pierce said. “Some of my biggest moments have happened right here at Eldora. To be chosen for something like this is surreal. I want to give back to this place and to the fans who’ve supported me from the start.”
As Driver Ambassador, Pierce will not only represent Eldora at major racing events across the country but will also take part in community outreach, youth racing clinics, and behind-the-scenes fan engagement initiatives. Stewart emphasized that the role isn’t just ceremonial. “This is about building something bigger. Bobby’s going to help shape the next generation of dirt racers and make Eldora even more accessible to fans old and new.”
Reactions from fans have ranged from enthusiastic to emotional. Longtime Eldora season ticket holder Cathy Reynolds said, “Bobby’s been like family to this track. He signs every autograph, talks to every kid. No one deserves it more.” Others, like 19-year-old fan Mason Cruz, saw it as a bridge between tradition and the sport’s growing popularity. “It shows that Eldora is evolving but still keeping its roots. Bobby’s the perfect guy for that.”
In a sport where tradition often reigns supreme, Stewart’s bold move to elevate a driver into an ambassadorial role reflects his vision of Eldora as not just a racetrack, but a community hub for dirt racing. And if Pierce’s reaction — and the fans’ — are any indication, the initiative is off to a roaring start.
Only time will tell how this new role unfolds, but one thing is clear: Bobby Pierce’s relationship with Eldora Speedway just shifted into high gear — and fans are along for the ride.