Breaking: Netflix has officially announced the release of its newest sports documentary series, New Era: It’s Time, with a spotlight on National Basketball Association NBA team Dallas Mavericks Premiering globally on September 2nd the series promises an exclusive, behind-the-scenes look at one of the most exciting and ambitious squads in Dallas Mavericks including all the new

Breaking: Netflix has officially announced the release of its newest sports documentary series, New Era: It’s Time, with a spotlight on National Basketball Association NBA team Dallas Mavericks Premiering globally on September 2nd the series promises an exclusive, behind-the-scenes look at one of the most exciting and ambitious squads in Dallas Mavericks including all the…

The world of sports and entertainment is buzzing with excitement as Netflix officially confirms the release of its newest sports documentary series, *New Era: It’s Time*. Premiering globally on **September 2nd**, the series will spotlight the Dallas Mavericks, one of the NBA’s most dynamic and ambitious franchises. The show promises to deliver an exclusive, behind-the-scenes look at a team that has consistently captivated fans with its passion, resilience, and determination to chase basketball greatness.

 

This announcement is being hailed as a groundbreaking moment for Mavericks fans and the NBA at large. With the success of previous Netflix sports documentaries such as *The Last Dance* and *Quarterback*, expectations are soaring. The Mavericks are entering a critical juncture in their journey, and the timing of this series could not be more perfect. The title *New Era: It’s Time* reflects the organization’s commitment to a bold new chapter, one that blends star power, emerging talent, and championship aspirations.

 

At the heart of the series will be a closer examination of the Mavericks’ current roster, led by superstar **Luka Dončić**. Widely considered one of the brightest young talents in the NBA, Dončić has carried the Mavericks into the spotlight with his dazzling playmaking, clutch performances, and relentless will to win. Fans can expect never-before-seen footage of Luka’s training regimen, locker room leadership, and off-the-court personality, all of which make him a global icon of the game.

 

The series will also shine a light on the Mavericks’ newest additions and rising stars. Forward **P.J. Washington**, who recently joined Dallas with high expectations, will be featured as part of the franchise’s long-term vision. His arrival, alongside other fresh signings and young prospects, signals Dallas’ intention to build a balanced roster capable of competing for championships in the highly competitive Western Conference. Viewers will get an inside look at how these new players adjust to the Mavericks’ culture, build chemistry with established leaders, and embrace the challenge of representing one of the NBA’s most passionate fan bases.

 

Beyond the hardwood, *New Era: It’s Time* will explore the Mavericks’ organizational philosophy under head coach **Jason Kidd** and general manager **Nico Harrison**. From game-planning to player development, the documentary will reveal the strategies and challenges of steering a team toward championship contention. Kidd’s vision for maximizing Luka Dončić’s prime years and Harrison’s commitment to smart roster construction will form a compelling storyline that resonates with basketball fans everywhere.

 

Equally captivating will be the series’ spotlight on Mavericks owner **Mark Cuban**, whose influence on the team and the NBA is unmatched. Known for his energy, passion, and unfiltered approach, Cuban’s presence will give fans an inside look at how ownership decisions, investments, and innovation shape the direction of the franchise.

 

With cameras following the Mavericks through practices, games, locker room meetings, and personal lives, Netflix promises an emotional and authentic portrayal of a team fighting to define its legacy. Fans will witness the highs of thrilling victories, the lows of crushing defeats, and the human stories that often go untold in mainstream coverage.

 

As September 2nd approaches, anticipation is building not only in Dallas but across the global NBA community. *New Era: It’s Time* is more than just a sports documentary—it’s a front-row seat to the making of a contender, the challenges of building a dynasty, and the passion that drives one of basketball’s most exciting teams.

 

For Mavericks fans, this series is a celebration of hope, ambition, and the belief that the best is yet to celebrate