New Orleans Saints Owner Gayle Benson announced that she will launch a new Saints retro uniform and helmet project in 2025 worth $125 million…
In a bold move that blends tradition with innovation, New Orleans Saints owner Gayle Benson announced on Monday that the team will launch a comprehensive retro uniform and helmet project in 2025. Valued at an estimated $125 million, the initiative is designed to pay homage to the Saints’ storied history while connecting with a new generation of fans through state-of-the-art design and presentation.
Benson, known for her commitment to honoring the city of New Orleans and its rich culture, said the retro project will celebrate the team’s legacy since its founding in 1967. “This is more than just a uniform change,” she stated in a press release. “It’s a celebration of the soul of this franchise, of the fans who have stood with us through every moment, and of the city that gives us our identity. The Saints are more than a team—they are a symbol of New Orleans.”
The $125 million project will feature redesigned throwback uniforms, inspired by iconic styles from the 1960s, 70s, and 80s. These retro looks will include updated versions of the team’s original gold and black color schemes, with meticulous attention to historic details such as shoulder stripes, retro fonts, and helmet logos. The helmets will also include new technological enhancements to ensure player safety while maintaining the aesthetic of the classic Saints look.
The announcement marks one of the most ambitious uniform revamps in NFL history. Beyond design, the project will incorporate augmented reality (AR) experiences, digital collectibles, and behind-the-scenes content on the making of the uniforms. The Saints plan to unveil the full retro collection during the 2025 preseason, with select games designated as “Legacy Games” where the team will sport the throwback attire.
Local artists and fashion designers from New Orleans will play a central role in the creative process, Benson confirmed. “This is a tribute to the city’s style, spirit, and creativity,” she said. “We’re engaging local talent not just for design input, but to help us tell the story of the Saints through fashion and culture.”
Fan engagement will also be a major component of the initiative. The team will launch a dedicated website where fans can vote on uniform variations, access exclusive merchandise, and explore an interactive timeline of Saints history. Limited-edition apparel, jerseys, and helmets will be sold through both team stores and national retailers, with proceeds from select items supporting local youth sports programs and community development efforts in New Orleans.
Benson emphasized that the retro campaign reflects her long-term vision for the franchise. “Our history is a foundation we can be proud of, and I want to make sure that future generations of Saints fans understand and embrace that legacy,” she said.
As anticipation builds, fans and analysts alike are praising the project as a unique blend of nostalgia, civic pride, and forward-thinking marketing. If successful, the Saints’ retro initiative could set a new standard for how professional sports franchises honor their past while investing in the future.
Leave a Reply