Legend Antawn Jamison has officially return to UNC as their new….
In a moment that has filled the Tar Heel Nation with pride and excitement, North Carolina basketball legend Antawn Jamison has officially returned to Chapel Hill, this time stepping into a leadership role as the new Director of Basketball Operations for the UNC men’s basketball program. The announcement has been met with overwhelming joy from fans, alumni, and players, who see Jamison’s return as both a homecoming and a continuation of the legacy that helped define UNC basketball during its golden years.
Jamison’s deep connection with the University of North Carolina goes far beyond his playing days. As one of the most decorated Tar Heels of all time, he left an indelible mark on college basketball. During his three-year stint from 1995 to 1998, Jamison was nothing short of spectacular — a two-time All-American, 1998 Naismith and Wooden Award winner, and ACC Player of the Year. Under the legendary coach Dean Smith, Jamison helped lead the Tar Heels to two Final Four appearances, earning a reputation for his relentless work ethic, humility, and unmatched scoring touch in the paint. His jersey, No. 33, now hangs proudly in the rafters of the Dean Smith Center, a constant reminder of his contributions to one of college basketball’s greatest programs.
Now, decades later, Jamison returns to the place that made him a star — but this time, as a mentor and leader for the next generation of Tar Heels. As the new Director of Basketball Operations, Jamison will oversee many of the program’s daily functions, serve as a bridge between players, coaching staff, and alumni, and help shape the team’s culture both on and off the court. His extensive experience in the NBA — as a player, analyst, and executive — gives him a unique perspective that will prove invaluable to head coach Hubert Davis and the entire UNC basketball family.
“Coming back to Chapel Hill is like coming home,” Jamison said during his official introduction. “This program built me — not just as a player, but as a person. Now it’s my turn to give back, to help these young men understand what it truly means to wear that Carolina blue.”
After a 16-year NBA career that saw him become a two-time All-Star and one of the most respected veterans in the league, Jamison transitioned into front-office roles, including a stint as Director of Pro Personnel for the Washington Wizards. His understanding of the professional game and his reputation for character and leadership made him an ideal fit for UNC’s evolving basketball operations department.
For the Tar Heel faithful, Jamison’s return symbolizes a reconnection to the values that have always defined the program — family, tradition, and excellence. His presence is expected to strengthen the bond between UNC’s storied past and its promising future.
As Jamison settles back into life in Chapel Hill, the excitement surrounding his return is palpable. From fans in the Dean Dome to alumni across the nation, everyone knows this is more than just a hiring — it’s a homecoming for one of UNC’s greatest sons. And for Antawn Jamison, it’s another chapter in a lifelong love story with Tar Heel basketball.
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